
Overview
Aurelis creates organic bio-active luxury skincare formulations. They selected Chanan to build a sensory digital flagship that mirrors the organic purity and scientific precision of their products.

Challenge
Simulating tactile glass bottle refractions, liquid viscosity, and organic botanical leaf textures in real time in WebGL.

Direction
Sensual minimalism, golden botanical lighting, macroscopic textures, and fluid scroll-choreographed motion.

Design
Each product page features a 360-degree interactive 3D bottle configurator with real-time lighting adjustments and interactive ingredient stories.

Build
Physically-based rendering (PBR) pipelines with custom transmission shaders and compressed textures integrated into headless Shopify.

Outcome
Aurelis saw a 280% surge in online sales conversion and sold out their limited reserve within 72 hours of launch.
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