Drift is our own concept handheld — a self-initiated project to design a device end to end, from the industrial form through to the product film and the language used to sell it.

Designing a device with no existing brand to lean on, and making a concept object read as a real product rather than a render exercise.

Tactile and restrained. Honest materials, considered proportions and lighting that treats the object like product photography rather than a CG showcase.

We modelled the form first and let the identity follow from it, so the graphic language and the physical object share the same proportions and detailing.

Physically-based materials and studio lighting rigs rendered out as a short product film, cut to loop cleanly as a web hero.

A complete concept product — form, film and identity — that doubles as a demonstration of how we take hardware ideas from sketch to launch-ready visuals.