Made by Chanan
--:--London
Amplo — Global Brand Architecture

Overview

Amplo Capital backs transformative tech pioneers globally. Chanan was commissioned to redefine their visual identity, brand guidelines, and digital flagship from the ground up.

Challenge

Creating a brand identity that communicates institutional gravitas while embodying futuristic technological disruption.

Direction

Editorial serif typography paired with bold architectural framing, bespoke generative vector patterns, and deep ultramarine palette.

Design

Engineered an expansive design token system across typography, color gamuts, and grid layouts, scaling seamlessly from mobile flagships to large-format architectural installations.

Build

Built with React and Vite with serverless edge rendering, sub-100ms global response times, and silky Lenis smooth inertia physics.

Outcome

Elevated Amplo into the top tier of international investment platforms, driving a 220% increase in tier-1 founder deal flow.

Services

  • Brand Identity
  • Generative Design
  • Web Development
  • Creative Direction

Deliverables

  • Complete Brand Identity System
  • Generative Design Guidelines
  • Digital Flagship Website
  • Custom Typography Scales
  • Comprehensive Design Tokens

Details

  • Amplo Capital
  • Venture Capital & Technology Innovation
  • 2026

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